Measuring Up to Customer Expectations Essay Example | Topics and Well Written Essays - 2000 words - 1

Measuring Up to Customer Expectations - Essay Example ith this consideration, the paper intends to discuss about the present customer service as well as expectations within Samsung which have emerged from the delivery of superior products and services by the organisation. Moreover, in the main findings section, various strategies which could be applied by Samsung to deliver consistent as well as effectual customer services within the competitive marketplace will also be evaluated. Apart from these strategies, this paper also provides certain recommendations which can be fruitful for the organisation to sustain customer service excellence going forward. Customer service is regarded as a service stipulation which organisations’ deliver prior to and after a product purchase. Customer service involves a sequence of activities which are designed by an organisation in order to enhance the level of customer satisfaction through delivering products and services as per the customers’ expectations. The significance of customer service may differ in terms of industry, a company’s products and services. Superior interpersonal communication system is quite essential in order to enhance customer services through which an organisation can attain excellent competitive advantage. In the present business scenario, customer service is considered as a significant consideration where every leading organisation always attempts to meet effective level of customer expectation (University of Cambridge, 2012; Newby & McManus, 2002; Richmond/ Wayne County, n.d.). In this similar context, it can be said that customer service is a kind of systematic process which is utilised in order to make certain that customer satisfaction is achieved by delivering products as well as services according to the demands of the consumers. In accordance with the present business situation, customer service generally takes place while operating a transaction process regarding products’ sales and service. Moreover, it is considered as a vital constituent